privacy policy

This is the Privacy Policy referred to by the online intake form:

I consent to recommended examinations, treatments, and/or diagnostic procedures. I understand that there may be associated alternatives, benefits and risks, which can be further explained at any time at my request. I can stop treatment or express concerns or complaints at any time.

If the patient is a minor, I likewise consent to treatment and all policies of this agreement on the minor’s behalf. I understand that if I share legal custody, I am representing that all parties who have legal rights of the minor have been made aware of, and consent to treatment for the minor.

I am responsible for any charges not covered by insurance. Co-payments are due at the time of service.

Some services, like refraction testing may be required as part of the examination. Medicare and many supplemental insurances do not cover this test. I am responsible for all non-covered services, including refraction testing.

I consent to receiving communications at any provided phone number, understanding that these calls may be initiated by us, our affiliates, agents, contractors, or assignees. Methods of contact may include prerecorded/artificial voice messages, automated dialing devices, and text messages. Additionally, I consent to receiving emails under the same terms at any provided email address.

All information concerning my medical treatment may be released to insurance carriers, pharmacies, and referring providers.

I have a right to access my personal medical record concerning diagnosis, treatment options, and expected outcomes. I can also request that this information be provided to a person who is acting on my behalf.

I have the right to amend my health care information if I feel that it is inaccurate or incomplete. My request must be in writing and must include an explanation of why the information should be amended.

My protected health information may be used to provide treatment, obtain payment for treatment, and conduct health care operations. My protected health information may be used or disclosed only for these purposes unless authorization for the use is obtained or disclosure is otherwise permitted by the HIPAA privacy regulations or state law.

The following Privacy Policy governs the manner in which our website collects, uses, maintains and discloses information collected from users (each, a "User") of this website ("Site").

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies

Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

How we use collected information

We may collect and use Users personal information for the following purposes:

• To run and operate our Site
  We may need your information display content on the Site correctly.
  
  

• To run different marketing campaigns including retargeting display ads
  
  

• To improve customer service
  Information you provide helps us respond to your customer service requests and support needs more efficiently.
  
  

• To personalize user experience
  We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  
  

• To improve our Site
  We may use feedback you provide to improve our products and services.
  
  

• To run a promotion, contest, survey or other Site feature
  To send Users information they agreed to receive about topics we think will be of interest to them.
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• To send periodic emails
  We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests.

How we protect your information

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sharing your personal information

We may share or sell information with third parties for marketing or other purposes. We may use third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Electronic newsletters

If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. We may use third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Third-party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.

Changes to this privacy policy

We have the discretion to update this privacy policy at any time. When we do, we will post a notification on the main page of our Site. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.​​​​​​​​​​​​​​

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us.

This document was last updated on October 28, 2025